Winning Fans With Social Media

Almost all teams and sports entities are trying to figure out the social media landscape.  What tools are out there?  What are people using?  Where do we need to participate, and how do we do it?  No one has all of the answers yet, and if you’re just entering this arena, it can be very overwhelming.

This is where the folks at Sports Media Challenge have stepped in to help.  They created a great resource called “Winning Fans with Social Media: A Dynamic Glossary for Tackling the Language of Social Media” (click on the link to download the PDF).  The guide reviews almost all of the common terms and concepts in social media, which can be a great help in exploring the different option available to you.  The guide has two sections, one on the basics for true novices and an intermediate section for those further along.  In addition, the guide provides “sideline tips” to go along with all of the terms and definitions.  Even if you think you know social media, you will find some useful tidbits by reading this paper.

If you have other questions about social media and sports, you can reach out to most of the Sports Media Challenge staff on Twitter (@KathleenHessert, @JakeRosen, @RyanStephens, @BrittanyLane, @mhannahp, @MatthewGarner, @LindaHutch, @JaneWeddington) or visit their website at

5 thoughts on “Winning Fans With Social Media

  • February 23, 2009 at 10:00 am

    @Russell – Thanks for the write up about our Social media glossary, and the kind words!

    It’s no secret that there are lots of great resources out there for social media; however, we really believe that our glossary is the go to option for people interested in how social media applies to the realm of sports.

    We built the glossary with fans in mind, and with the ideals of social media in mind. Most marketers release their guide as the definitive, be-all end marketed to people.

    We do not want our glossary to end the conversation, but rather to start one with sports professionals and fans. With that in mind we envision the the glossary to be a working document, which will be updated periodically.

    We welcome any and all suggestions that would help make the glossary an even more comprehensive document for people interested in Sports and Social Media.

    Thanks again for this kind write-up and your continued support of our work!

    Best wishes.


  • February 23, 2009 at 10:29 pm

    @Russell, thanks for sharing. I’ve read that PDF before and found it very helpful. I really wanted to comment because as I write this I’m paticipating in the Celtics live blog during their game, and they’re posting updates on twitter as well. Just another way a sports team is utilizing social media.


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  • February 24, 2009 at 11:46 pm

    A great resource! Wish I had thought to create it 🙂

  • March 3, 2009 at 6:00 pm

    Outstanding resource. As a sport marketing professional, I found this to be invaluable.

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