News and opinions on the business side of sports
28
Feb
Tweet Here are my quick picks for this week, “Commercials Edition”: Baseball: The latest ESPN advertisement for the World Baseball Classic: This isn’t actually the version of the commercial I was hoping to find. There is another one that includes Jeter, Ichiro, and Rodriguez, where Jeter says he’s played for world champions, Ichiro says he’s [...]
26
Feb
Tweet Today’s post is courtesy of Jackie Adkins, a senior at the Kenan-Flagler Business School at UNC Chapel Hill. Way back in November, I made a blog post about Miami’s vie for an MLS team and basically, why it was important that they submit a legitimate bid and ultimately get a team with the backing [...]
25
Feb
Tweet Twitter continues to grow in leaps and bounds, including in the sports community. More teams and athletes have joined in the 140-character-long conversations, and the communication channel continues to gain popularity and credibility as a legitimate marketing outlet. Along with the official sports accounts are the hundreds and thousands of other “unofficial” accounts run [...]
23
Feb
Tweet Almost all teams and sports entities are trying to figure out the social media landscape. What tools are out there? What are people using? Where do we need to participate, and how do we do it? No one has all of the answers yet, and if you’re just entering this arena, it can be [...]
21
Feb
Tweet Here are my quick picks for this week (Baseball-themed edition): Website: Sabernomics – Economic Thinking About Baseball – This is a blog run by J.C. Bradbury, the author of The Sports Economist. He writes about many different economic-related topics in baseball, from player contracts to stadium revenues. Bradbury is a very talented writer and [...]
20
Feb
Tweet Customer Relationship Management, commonly referred to as CRM, can be an important part of a company’s marketing strategy. However, there are some common misconceptions about what CRM really is, which I’d like to quickly highlight: CRM is not… An I.T. role- I.T. tends to be involved in CRM, particularly in the initial deployment of [...]
18
Feb
Tweet Fast Company Magazine just released their list of the Top Ten Most Innovative Companies in Sports. You can click here for their list, complete with detailed reasons, but here is the quick list of company names in order: New England Sports Ventures Nike Andrews Sports Medicine ESPN Speedo HOK Sports NHL.com AEG Levy Restaurants [...]
17
Feb
Tweet There was an excellent article in the Dallas Morning News yesterday discussing the naming rights prospects for the new Dallas Cowboys stadium. To give a quick summary, the timing of the new stadium opening with the current recession will either force the Cowboys to take much less money than they originally planned, or they [...]
14
Feb
Tweet Here are my quick picks for this week: Website: StadiaTech.com – Over the past two decades, sports stadiums and facilities have implemented amazing new technologies, all in an effort to reduce costs, increase revenue and entertain fans. StadiaTech.com is a great sports blog dedicated to discussing stadium technology and innovation. Even if you’re not [...]
12
Feb
Tweet In a few days, the NBA will introduce HORSE as a new part of the All-Star Weekend festivities. This could be a very entertaining event for fans, with the players attempting to one-up each other on their best trick shots. The lineup of players might not be particularly impressive (Durant, Mayo, and Johnson), but [...]
