1 user responded in this post

Subscribe to this post comment rss or trackback url
Jackie A. said on January 30th, 2009 at 11:51 am

I think Kobe has done a remarkable job in maintaining his brand image and building on it after his allegations from years ago. Of course, his MVP quality play helps a lot in this respect, but it’s also been to a keen business sense from him and his “people.” The new viral ads around his shoes are awesome and comments like these are fun ways to get the fans talking. I think the way he made these claims to be good at the sports are more in a playful tone than a disrespectful one. Also, if you look at what he’s doing in China with the blog he’s going to start, he has the global mindset as well (he better with his jersey being number 1 in the biggest country in the world!) All in all, I used to not be a Kobe fan at all, but I think I’m starting to come around.