Kobe Bryant has done it again. Earlier this season, we had “Kobe jumping over an Aston Martin.”
That video has been viewed over 7 million times on YouTube. Then we had “Kobe jumping over a pool of snakes.”
That video went well over 4 million views. Now, we have the latest video of “Kobe selling ankle insurance!”
This video is already over 300,000 views in less than a week. Nike and Kobe have really dedicated a lot of attention to the idea of viral videos and the response has been overwhelming. I think we can expect to see many more brands and athletes use this type of approach to promote their events and products in the near future. Thanks to Darren Rovell of CNBC for pointing out this latest viral campaign.
Are there other examples of viral sports videos that you really liked or that you thought were very effective? Share your thoughts in the comments!