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Jeremy Stinson said on January 21st, 2009 at 11:18 pm

There is nothing better then Terry Tate:

Chris said on January 23rd, 2009 at 10:30 pm

Interesting campaign…although they could have protected themselves with additional/different domain names.

NotMyBrokenAnkles.com was registered on November 14, 2008. Why didn’t Nike spend another $10 or so per domain and register AnkleInsurance.com (already registered), AnkleInsuranceCompany.com (currently available), and AnkleInsuranceCo (currently available)? At the very least they could forward it to NotMyBrokenAnkles.com. Instead, they are likely missing out on quite a few website visitors….

Jackie A. said on January 26th, 2009 at 10:06 pm

As a soccer fan, Nike has had some great viral videos, in the similar vein of the first two Kobe spots…

http://www.youtube.com/watch?v=lsO6D1rwrKc – Ronaldinho shoe spot (27,000,000+ views).

The new Kobe spot is awesome, and I love the website which they ties it all together integrating the campaign. They could go as far as they want with it and let users submit their broken ankle videos, set up a “broken ankles tour,” lots of creative potential!