Interview with Brian Gainor, Founding Editor of

Last week, I had the chance to interview Brian Gainor, Founding Editor of, which is a great resource on activation strategies and best practices in corporate partnerships.  We covered several topics, including:

  • Some background on and his monthly newsletter (click here to download the December edition)
  • Activation spending compared to rights fees
  • Current trends and tactics in activating sponsorships
  • The impact of the economy on corporate partnerships this year and moving forward
  • Some of Brian’s favorite in-arena and online campaigns
  • More career tips for those starting out in the industry

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