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David Fuller said on January 14th, 2009 at 12:55 pm

They really should know better. I can imagine the marketing meeting – “hey we can send an email about breakfast at breakfast time.”

this kind of thing has to be relevant.

well done for calling them to account.

BGleas said on January 14th, 2009 at 1:02 pm

I worked for an NBA team and was on their e-marketing team right around the time e-blasts were really coming to fruition. We used to do this for our partners, and others did this for us, but as you say in your post, it was always clear it was directed at our fans, from us. We never made it appear as the sponsor was the one sending the e-mail, that’s just bad practice.

I think as the web is evolving, especially with companies using social networking sites, it’s becoming clear that they need to be as transparent as possible. If not, the individual loses respect for the organizations intentions.

Derek Ross said on January 14th, 2009 at 1:31 pm

I don’t believe this leaves much in doubt – that this is “not” an example of what Seth Godin had in mind when he first talked and wrote about “Permission Marketing”

Isaac said on January 14th, 2009 at 2:17 pm

The sad part is i don’t think anyone’s saying they can’t send out an e-mail promoting Dunkin Donuts. It’s just we would expect if you’re going to send it out from the Yankees e-mail list you’ll at the minimum put a little effort in and tie it to the Yankees.

Russell Scibetti said on January 14th, 2009 at 2:27 pm

Exactly Isaac. For example, I’ve previously seen Joba Chamberlain in commercials for Dunkin Donuts. Putting aside for a moment that that is probably a individual contract between DD and Joba, how about an email that promotes a contest to meet Joba in spring training, sponsored by DD and their new $1.99 healthy breakfast meal? Now you’ve connected back to the passion of the fan base and integrated the sponsor’s product and message.

hhendrickson said on January 15th, 2009 at 3:56 pm

Very surprising that MLBAM would permit this. They usually seem to be on top of making sure messaging is tied back to yankees.com, MLB.com. Their business survives on keeping their database engaged with relevant material.