Earlier this week at the National Sports Forum, I had the chance to sit down with Mark Tudi, President of Sports Careers.  Mark has a long history of working in sports and helping other develop their own careers in the industry, which he has taken online through SportsCareers.com.  We covered several topics, including:

Some background on [...]

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Super Bowl XLIII is almost upon us, and with the big game comes many interesting business trends to keep an eye on.  Here are some that I think are most interesting:

There is always an increase in the sale of high-definition television sets in the two weeks leading up to the game.  That trend will continue, [...]

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Unfortunately, the National Sports Forum has come to a close for this year. Here are some of the sessions and topics from yesterday:

A discussion panel on the blending of sports and entertainment, with senior representatives from the Los Angeles Dodgers, Creative Artists Agency, Vans Warped Tour, YouTube, Anaheim Ducks and Banshee Music.
Morning breakout sessions on topics such [...]

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Today’s post is courtesy of Gail Sideman (www.publiside.com)
“Sports sponsorship is an emotional topic prior to Super activities”
“Now in for General Motors Corporation…Audi and Hyundai… Replacing FedEx in the lineup, and just in time for Valentine’s Day, Teleflora!”
While this reads like fantasy sports corporate style, these companies represent some of the roster changes in the Super [...]

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Another fun day has passed at the National Sports Forum.  Here are some of the sessions and topics covered today:

An impressive keynote speech from MLB Commissioner Bud Selig to kick off the day
Morning breakout sessions on topics such as reducing no-shows, going green, digital revenue generation, and customer service.
Afternoon breakout sessions on sponsorship sales, creating ticket demand, sales [...]

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The National Sports Forum started today with a bonus session on “Making Money from the Web,” led by Pat Coyle (www.sportsmarketing20.com and www.patcoyle.net).  Pat’s session has a lot of great presentations and panel discussions covering topics on:

Digital media sponsorships
Mobile sports marketing
Ticket pricing and sales
Digital market research
Strategic partnerships
The future of sports media

This bonus session was a great way [...]

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Tomorrow afternoon I’m flying from New Jersey to Arizona for the National Sports Forum.  I had the chance to attend this conference last year, when I participated as part of the Arizona State Sports Business Case Cup team.  There are lots of informative discussion panels and breakout sessions at this event, not to mention the [...]

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I recently went on a small rant regarding a partner email sent by a MLB team.  My argument has always been that any partner-related email efforts need to tie directly back to the sports brand and connect with the fan’s affinity for that team or league.  Along those lines, I’ve received two emails this week from the NFL that [...]

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First Kobe said he would make a great NFL wide receiver:  “I’d be a wide receiver. I’d be a bad (man) too. No more red zone issue…just throw it over the top. I’m Mossin’ it.”
Now he says that he could play left field for the Dodgers: “Put me in left field and I’d run it [...]

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Kobe Bryant has done it again.  Earlier this season, we had “Kobe jumping over an Aston Martin.”

That video has been viewed over 7 million times on YouTube.  Then we had “Kobe jumping over a pool of snakes.”

That video went well over 4 million views.  Now, we have the latest video of “Kobe selling ankle insurance!”

This video [...]

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