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Robert Scibetti said on December 22nd, 2008 at 8:10 pm

A lot of the “smaller” holidays you mentioned here had a strong WWF/E affiliation during the early 90s (mainly Valentine’s and St. Patrick’s). Despite the excitement from the holiday, the ratings boost is there strictly for the fact that most families end up watching these events after dinner, gifts, etc. Its also an advertising gold mine, especially Thanksgiving NFL game commercials.

Dirk Hoag said on December 22nd, 2008 at 8:39 pm

The NHL typical boasts a large slate of games on Boxing Day, December 26th (not recognized in the US, but big in Canada). That’s due in part to a two-day shutdown of the league for Christmas Eve and Christmas day…

Alex Vitanye said on December 23rd, 2008 at 12:05 pm

I know they don’t always coincide, but I’ve spent a few St. Patty’s days enjoying the first round of the NCAA basketball tournament. My high school always had that Thursday or Friday off and some colleges are on spring break or at the end of a term, depending on their schedules.