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Jason Peck said on December 8th, 2008 at 9:31 am

Nice recap. Thanks for the writeup. From the monetization standpoint, was there any discussion on other options, such as affiliate revenues, ticket revenue, merchandise, etc. Depending on the site, these can be good ways to generate some money. Just wanted to know what was said about these options, if anything.

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Russell Scibetti said on December 8th, 2008 at 9:38 am

Briefly, but not in depth (nothing I can remember on affiliate revenue at all). Since the panelists were outside of the sports directly, they were concerned with direct revenue streams, whereas using mobile to send out ticket or merchandise offers is indirect (mobile becomes purely a marketing channel).

They did say that it comes down to tailoring the content to the consumer, since it is an “opt-in only” channel. So if you know the consumer is interested in last minute deals, you let them decide to receive those messages, etc. The big challenge right now for teams is how do they monetize via mobile, and no one has the right answer yet.