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FurqanR said on December 4th, 2008 at 3:00 pm

I would have to agree. I like the idea of directed marketing aimed at other potential substitutes for a basketball game.

And I agree with the landing page. I would even go a step further to suggest that they need to get rid of the ticketmaster type purchasing. The purchasing should be a subtle function of their own website. I’m not saying TM need’s to be out of the picture but it should be seemless within magic’s site.

That extra click and page popup gives the opportunity for one to think of that they’re buying. The nature of an impulse buyer (which this type of ad would aim towards) is that once you can realize your purchase the % of conversions drops. Keep it within the same site and it’ll definitely boost sales.

-Furqan