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IceColdNews said on December 3rd, 2008 at 1:55 pm

The suspension was nothing more than Bettman not wanting to see another Bertuzzi/Moore incident on the ice.
I think the league should have left well enough alone and instead should have hyped the entire thing up to the media.
The Flames play the Stars 3 more times this season and each of those games could be hyped like a prize fight.
The suspension will be forgotten by those outside of hockey by the next game, hyping a rematch and replaying all of what Avery said would be a boon for the NHL and could fuel a rivalry between two teams that the NHL failed to do with its scheduling.
An intense rivalry between players or teams is what the NHL needs to market to appeal to fans outside the sport. I hate to say it but Sean Avery may be exactly what the NHL needs to break through to fans not familiar with hockey.

Tyler @ NHL Digest said on December 3rd, 2008 at 2:08 pm

I will agree with Ice Cold News on this one.
The suspension prevents an overly emotionally charged situation, which will likely calm down before the teams meet next.
Outside of hockey circles this will be forgotten (or likely has been already) very quickly.
Leveraging the players personal lives/relationships outside of the rink can be a great way to connect with potential hockey fans…if spun correctly.

Calgary Flames News Blog: FlamesForum.com said on December 5th, 2008 at 11:22 pm

Why the Avery Suspension Makes Sense…

So many bloggers are wondering out loud why Sean Avery was suspended six games for his ‘sloppy seconds’ outburst in front of the media in Calgary Tuesday. According to TSN the Dallas Stars may have shut the Avery door permanently (someone internally …