The news articles just keep on coming!  Here are a few more recent ones: Poor Economy Starting to Shape Sports Landscape (New York Times, 11/14/08) – another smalled sporting event gets cancelled (Tour of Georgia cycling race) and NASCAR loses revenue while trying to cut their costs. Are the New Jersey Devils Stalling Their Creditors? [...]

Continue reading...

Here are my quick picks for this week: Books:  This week, rather than suggesting a book that I’ve read, I’m going to share the next couple of books I’m planning on reading.  If you’ve read one of these, leave a comment and let us all know what you thought of the book! The Elusive Fan: Reinventing [...]

Continue reading...

Hopefully you’ve all noticed that I always have a poll running on the right side of the page.  If you don’t already, please vote!  I try to change the poll every 1-2 weeks and the results can be quite interesting.  So on that note, here are the results of some of my first few polls.  I [...]

Continue reading...

Earlier today, I wrote about the economy’s impact on sports, and noted that the impact really hurts on the ticket side more than anything (so some teams/leagues are trying to offset that via media revenue).  Well, the New Jersey Nets have come up with a creative way to try and help their fans get through [...]

Continue reading...

The country’s current economic conditions have definitely had an effect on the sports industry.  Even though sports are often consider “recession-proof,” ticket sales and sponsorship revenue has declined this year and several teams have even had to make budget cuts and reduce staff.  There is a good article on MSNBC.com (11/11/08) discussing the recession’s impact on [...]

Continue reading...

Below is a presentation that I worked on with two classmates in the ASU Sports Business MBA program.  The exercise was to pitch GM on the title sponsorship for the BCS National Championship.  We had two days to put the presentation together, and here was the result: Proposed Fiesta Bowl Sponsorship for GM (exercise) View [...]

Continue reading...

Last week I received my “Selling It” newsletter from the National Sports Forum which talked about a program created by the Memphis Redbirds called the “9-Inning Vacation.”  This is a great campaign to sell fans on spending their entertainment dollars on the local team.  The Redbirds realized that with the sluggish economy, fans are less likely to [...]

Continue reading...

Here are my quick picks for this week: Books:  Ice to the Eskimos and Marketing Outrageously by Jon Spoelstra – Both of these books are excellent reads on the sales side of the industry.  Jon has an amazing talent for creative and effective approaches to selling everything, from tickets to sponsorships.  There is a bit of [...]

Continue reading...

I’ve been using Twitter to help grow my network, get more exposure for the site, and look for interesting content.  Earlier today, I found a great article on NHL.com web traffic, courtesy of @detroitredwings.  According to the article, “80 percent of visitors to NHL.com that watch videos return the next day.”  That’s an incredible repeat percentage.  [...]

Continue reading...

There was a great article in today’s LA Times about how Barack Obama’s election should help Chicago get the 2016 Olympic bid.  Normally I stay away from political topics (everyone has their own opinions), but the article makes some good points.  Obama clearly brings a lot of attention to Chicago, especially the wonderful scene at Grant [...]

Continue reading...