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Chris said on October 19th, 2008 at 7:29 am

That is quite a promotion. The survey doesn’t ask for a whole lot, but collecting address, email, phone and driver’s license number is enough to lead to more focused marketing plans/sales initiatives.

David Wakeman said on February 1st, 2011 at 3:44 pm

I remember when the Panthers first came to South Florida and played at the Miami Arena. For a time, they did fairly well. Going to the Stanley Cup Finals can’t be discounted, but moving way out west seems to have been a death sentence for the success of the team.

While this promotion is a great one to generate first time customers, I do have to wonder how many of the fans were converted to new fans that would actively attend games. When I still lived in Ft Lauderdale, the distance to the arena was always a hinderance to my going to more games.

I’ve noticed that the team has been very aggressive in their efforts to bring fans to the arena. Recently, I noticed a ‘Money Back Guarantee’ offer. Again, I am unsure of how much of a difference this is going to make.

Ultimately, I think one way that the team can be successful is to work with the league to schedule as many games as possible for times when the mall is busy so that they may be able to capitalize on traffic that might be in the area then or this might encourage families to come to the complex and go their separate ways.