The majority of professional teams have recognized the need for new media and embraced it.  Blogs, streaming videos, podcasts, mobile messaging, social networking - you name it and the teams have pretty much found a way to offer it.  However, smaller sports organizations (colleges, minor league teams, etc.) probably feel like they don’t have the budget [...]

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So your company just paid $1 million to become a sponsor of Team X for the calendar year.  At the end of the year, you tally up the value of all the exposure you got from being a sponsor.  The guaranteed television advertising, the press releases and news coverage, the radio spots, the website impressions, [...]

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In the past 20 years, the majority of professional sports facilities have had their traditional names replaced with those of large corporations.  This has become an acceptable norm and a large revenue sources for the teams and facilities.  In fact, in some cases where the team didn’t want to change the facility name, just the [...]

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The Brett Favre era in New York has officially begun on a positive note, at least in games that count in the standings.  There is no doubt that Favre should lead to a better product on the field for the Jets this season, but what type of impact is Favre going to have on the [...]

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So you’re two weeks into the start of the season.  Your organization has been selling season tickets for the last 2-3 months, and now you’re selling mini-packs and single game tickets.  To do this, you are using the “traditional” marketing mix: some billboards, a fancy television commercial, some radio advertising, a few newspaper ads, some [...]

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The NFL kicks off their 2008-09 season tonight when the Giants host the Redskins.  The NFL has done an impressive job over the past couple of years making the season kickoff into quite the event, with a large marketing blitz, concerts, lots of TV coverage, and then finally the game itself.  This year, the NFL [...]

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Just a quick list of interesting links today: The Partnership Activation Newsletter – This is a great blog for anyone on the sponsorship side, and he just started putting out a monthly newsletter, so I suggest signing up. Getting Engagement out of Sports- From Pat Coyle’s blog (Pat runs www.SportsMarketing20.com).  Most organizations are looking for [...]

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For most teams, making the playoffs is not an everyday occurrence.  So when that day does come, you need to take advantage of it as much as possible.  The Arizona Diamondbacks are doing just that right now.  While most teams wait until the postseason to start the next year’s season ticket push, the Diamondbacks are [...]

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