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Aaron said on September 25th, 2008 at 11:48 pm

Good Post Russell.
This challenges you to think of better ways to incorporate sponsors, the one thing about the NASCAR one though, is not many from the team side have the resources to do that kind of game.

I think the challenge really lies in trying to make the “trip to Hawaii” (cause we all have to do those) email relevant to your customers and good for your sponsors.