For most teams, making the playoffs is not an everyday occurrence. So when that day does come, you need to take advantage of it as much as possible. The Arizona Diamondbacks are doing just that right now. While most teams wait until the postseason to start the next year’s season ticket push, the Diamondbacks are offering an advanced option on 2008 postseason tickets to anyone who purchases season tickets for the 2009 season. For a team like the Diamondbacks, which play in a tough market and do not have a history of postseason performance, it is critical for the team to leverage any on-field success into guaranteed revenue. Other teams in similar situations, such as the Milwaukee Brewers, Minnesota Twins and most of all, the Tampa Bay Rays, should follow the Diamondbacks’ lead and offer a similar promotion to their fans.
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