News and opinions on the business side of sports
30
Sep
This year, the Oakland Raiders created a site called The Raider Creator (www.raidercreator.com), which lets users take one of their own pictures, add the Raiders eye-patch, and create their own Raiders banner image. Here is one that I put together pretty quickly:
I really liked this program for several reasons:
This is a great way to build [...]
27
Sep
Here are my recommendations and quick picks for this week:
Book: Money Players: The Amazing Rise and Fall of Bob Goodenow and the NHL Players Association by Bruce Dowbiggin - This book was recommended to me by a former classmate of mine in the ASU Sports Business program, and it’s a must read for anyone who has [...]
25
Sep
Syracuse University is currently building a new practice facility which should be completed in September of next year (Syracuse.com, 9/25/08). The name of the new building – The Carmelo Center! Now there is quite an established history of naming buildings on college campuses after famous alumni, particularly those who are willing to donate large amounts [...]
25
Sep
One of the most valuable resources that you have, and that your corporate partners want to use, is your customer list. When a company decides to sponsor your team or organization, there is little doubt that they want to communicate directly to your customers, most likely via email. To that note, the amount of partner-focused [...]
23
Sep
With the start of the NHL season around the corner, I thought I would go through each of the teams in the league and highlight one or two interesting promotions or business ideas from each. I’m going to start out in the Pacific Division of the Western Conference:
San Jose Sharks: The Sharks seem to be [...]
22
Sep
On October 2nd, Business Week will release their “Power 100″ rankings of the top 100 influential people in sports. This is always a good read – you can click here to see their 2007 list. The list contains players, owners, executives, and more. Last year’s #1 selection was Roger Goodell, which I think was a pretty [...]
21
Sep
Widgets are a great way to let users embed your content wherever they want to see it. One of the best examples of them right now is the ESPN WidgetCenter. A visitor can click on the “Add Now” button for any of their widgets and easily add the widget to their social networking profile, Google home [...]
20
Sep
I think I’m going to do a “picks” post each weekend, starting today. So here are my recommendations and quick thoughts for this week:
Book: The New Rules of Marketing & PR by David Meerman Scott- This is a great book for people that know they need to expand their use of the web and new [...]
18
Sep
Tickets to sporting events are considered a luxury item by most consumers, so in a time of economic downturn like we are experiencing now, convincing consumers to buy can definitely be a challenge. So what are some ideas you have to combat this? Here are some of my thoughts:
Increase the “relative” value of the ticket [...]
17
Sep
I was thinking about what makes a good team commercial earlier today, so I searched around YouTube for a bit and pulled up a couple that I found, with my thoughts on each of them:
Oregon State Football (2008):
Image - Exciting visual content, with a good mix of past success and current action, backed with a recognizable [...]
- September 7, 2010
The Business of Sports – Atlanta Networking Event
- September 16, 2010
The Business of Sports – Phoenix Networking Event
- September 30, 2010
The Business of Sports – Philadelphia Networking Event
