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Sports Business MBA said on September 4th, 2008 at 6:55 am

I agree. I was out at Yankee Stadium a few weeks ago and noticed several of the same signs you point out.

The interactive (focused around the team/game) signs tend to be the ones I can easily recall. I go to quite a few Angels game and they have the strikeout counter sponsored by California Pizza Kitchen. If the Angels get 10 strikeouts then the fans get 20% off their next meal at the restaurant. It is a good way to draw fans attention based on a statistic fans often look for, while CPK did a nice job of creating an incentive based on the teams success.

David Wakeman said on February 1st, 2011 at 3:30 pm

Living in New York you do get the full gauntlet of signage and sponsorships. The Yankees have done a good job of actively integrating their sponsors into their Stadium and the game. As we have seen, the Mets haven’t done nearly as good a job in their new stadium.

I’ve been thinking about the ways that location based services and the ‘Real Time Internet’ can also improve the fan experience at games and also allow the teams and sponsors to have better information about their fans and what they want or enjoy most about their experience at the games.