As competition increases and budgets tighten, low-cost, viral marketing becomes even more important. Every sports organization needs to constantly be thinking about what type of content will engage with their fans and spread easily through word-of-mouth. This content usually takes the form of video or blogs, with a creative approach that doesn’t force the company slogan down your throat.
I know that I want to learn more about how to create viral marketing campaigns. In my research, I read a book called “Tuned In” (I give the book 3 out of 4 stars). The book pointed me to the blog of one of the authors, David Meerman Scott. The site is www.webinknow.com (“Web Ink Now”), and if you go there, you can download a small E-Book called “The New Rules of Viral Marketing.” He actually has a couple of e-books that I’m in the process of reading. They are definitely worth taking a look at.