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David Wakeman said on February 1st, 2011 at 3:26 pm

I think that since the time you wrote this post, the number of ways that teams have to communicate with their fans has expanded and made it easier for their messages to go viral. The smart teams are embracing social media as a messaging platform to expand the reach of their marketing in a cost effective manner.

Through the use of Facebook, Twitter, and FourSquare, teams are able to more readily connect with their fans and also to communicate unique offerings and unique messages. Along with being able to instantly touch base with their fans to find out whether or not they are on message or if the actions they are taking are falling on deaf ears.