While attending the Yankees/Red Sox game on Tuesday night (the Yankees unfortunately lost), I was looking around the stadium at all of the corporate signage.  There is quite a lot, from the smaller, backlit signs between decks around the stadium to the massive flat signs behind the bleachers.  However, there were a couple that specifically [...]

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The 2008 Olympics have come to an end.  It’s been an incredible 2 weeks, filled with some amazing accomplishments and storylines, from Mr. Phelps’ eight gold medals to the “controversial” success of the Chinese female gymnasts.  The result has been an impressive 16.2 national rating for NBC’s primetime coverage and 211 million total viewers over [...]

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There is a constant struggle between the on-field and off-field performance of a sports franchise.  Spend a lot of money on player salaries and hopefully improve the on-field performance (see the New York Yankees), but risk trapping the team in bad contracts (see the New York Knicks) or actually start losing money (see multiple NHL franchises).  [...]

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The sports industry was hit with terrible news this morning, with the passing of NFLPA Executive Director Gene Upshaw from pancreatic cancer at age 63.  Gene spent his entire life with the NFL, starting as a Hall-of-Fame caliber guard with the Raiders, up through his senior leadership roles with the players’ association.  You can read more [...]

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As competition increases and budgets tighten, low-cost, viral marketing becomes even more important.  Every sports organization needs to constantly be thinking about what type of content will engage with their fans and spread easily through word-of-mouth.  This content usually takes the form of video or blogs, with a creative approach that doesn’t force the company [...]

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I am currently reading a book called “Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs” which is based around a unique, outside-in way of thinking about creating new products and services.  one of the chapters talks about understanding buyer personas, which means not just recognizing that you have different market segments that [...]

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