Welcome!

Welcome to “The Business of Sports” – a new blog dedicated to identifying new ideas and trends on the business side of sports.  On the blog, you are not going to find player statistics, opinions on team performance, or the typical sports arguments you listen to on talk radio or watch on Around the Horn.  Instead, you will read about interactive marketing, fan loyalty, sports media, financial performance, corporate sponsorships, naming rights, CRM, branding, and other business-related topics.

If you work in the sports industry, and are interested in contributing to this blog, please contact me at russell@thebusinessofsports.com.  My goal is to have a wide range of contributors generating the most value for our readers.

Thank you for stopping by, and please come back often as we get set to ramp things up!