Merchandise Marketing Mayhem

Email marketing is critical when it comes to driving eCommerce, and in sports, that’s even more abundantly clear when observing how merchandise marketing for the five main North American league offices is managed. The volume of email I’ve received in the past had always seemed excessive, so I decided to track exactly how many emails I receive from each league store since the start of April.

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Using Sponsorship to Drive Franchise Growth

I’m used to getting lots of marketing emails from sports teams on behalf of their partners to get me to buy, subscribe, enter to win, sign-up, purchase, learn, test drive, sample and any of 100 other calls to action, almost always with a B2C (Business-to-Consumer) focus. However, today I received one that was quite unique and I can’t remember seeing this approach before. Take a look at the email below from the Philadelphia 76ers in conjunction with their new partner, F45 Training.

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DisrupTV – Sports Edition

Today, Friday, April 14, I am appearing on a sports-themed edition of DisrupTV, a weekly web series hosted by R “Ray” Wang and Vala Afshar discussing innovation, technology and much more. Also joining today’s episode are Jason Lumsden, Director of IT for the Boston Red Sox, and Fred Kirsch, Publisher and VP of Content for the New England Patriots.

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Beyond the Seat: Future of the Ticketing Marketplace

I was really excited to participate on a panel at this year’s Sloan Sports Analytics Conference discussing the future of the ticket marketplace. We covered a wide range of topics over the course of the hour, including ticket pricing, product mix, creating personalized experiences, retention modeling, leveraging data for sales, and much more.

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Inside the SportsBiz Studio: Kristin Adams

Welcome to another edition of Inside the SportsBiz Studio! This is my version of Inside the Actor’s Studio where I will feature a Q&A with another sports business professional willing to share insights from their career and opinions about the state of the industry. Just like the TV show, there will be some common questions that everyone answers as well as questions tailored to each individual’s background in the industry.

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